Sunday, August 2, 2009

Video Marketing the Easy Way - YouTube Success Tips

The rise in video marketing has been enormous over the last couple of years and has helped marketers get close to an audience that was once far removed. People who were only names and fairly anonymous are becoming personalities which has made them easier to trust and follow. Speaking to various people on this topic it appears though that many new marketers are unsure and nervous of using this medium to drive traffic and build their business.
This does not have to be the case and it is actually very easy to make videos that can help you make sales and build your client list. One method is to buy a basic flip camera with a USB drive. You can set this up and record yourself speaking about a topic in your niche. You then upload it and can have viewers almost immediately. Do not worry about making a professional video as this can actually damage the responsiveness of viewers. As long as you can get your points across clearly this is the main focus.
Another alternative is to get some screen capture software and record yourself speaking over a presentation or whichever website you are showing on your screen. This is great for giving a virtual over-the-shoulder view and you can take people on a tour of your site. Again, the focus is not on creating a slick presentation. It should be rich with content and make people want to get the product you are discussing.
If you do not want to speak on your videos then the final option is to create a presentation or include text bubbles indicating the most important points. This is easy to do and will get the point across but will not be as effective in building a good relationship and creating trust with the viewer. The key though is to take action so choose an option and get your first video online.
Rich Williams is an Internet Marketing teacher and innovator. You can get a FREE copy of his report:
"Affiliate Tactics Manual" and learn 2 simple tactics to bank some quick cash!
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