If you ask anyone to list their priorities regarding their personal image, guaranteed their hair will be amongst the top three. For a lady it would probably be clothing, skin products and then hair while a man will probably include the 'wheels' he drives (it's a man thing). But here's the interesting thing - ask each person how much they budget for these priorities and, while it is true, some people spend as little as they can on clothing and skin care, Designer clothes and branded Cosmetics are successful for a very good reason - people invest in the benefits of wearing and using them.
The swing towards professional salon products has gone from being a closely kept 'salon secret' to a home care 'motor plan' to look after and maintain the cut, color, curl and condition of our 'crowning glory'. Quite simply, the role of hair has gone from a means of dragging the female back to the cave, to a fashion accessory which contributes greatly to the individual's self-image, self-confidence and ultimate success.
Today's hairstylists are adept artists skilled at creating a frame for your face that addresses the issues of, amongst others, aging, height, weight, lifestyle and sexuality. They are also armed with years of knowledge and experience from which their clients are given advice on the latest product development, cuts, coloring and styling techniques.On the other hand, today's clients are far more educated about pH balance between alkaline and acidity, the need for protein to strengthen hair and for moisture to nourish and minimize porosity and the importance of protecting hair from chemical, mechanical and environmental damage.
Products to look out for in some of the leading salons are L'Anza hair care products. Fully imported from the USA, this product sets a very high standard for product quality and performance. Another name taking the market by storm is Nioxin. Originally formulated to address the various forms of hair loss and thinning experienced by both men and women, Nioxin has recently expanded into products for the coarser, curly types of hair.
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