Social Network Marketing - Is it Really Possible?

Social Network Marketing to most people simply sounds like an inappropriate thing to do. We are of the opinion that in its current pushy format, it is most assuredly inappropriately being done by most.
The early forms of social networking basically involved tricks where one calls up one's sister, mom or dad and in a beguiling manner one would tell them that you really need help with making a decision. They would of course offer to help you right there and then on the phone.
But you would have been warned about that, and in some form or fashion you defer the immediate help and tell them that you somehow inexplicably can't really explain it on the phone but if they next time they are in your area, if they would be so kind to critically evaluate this thing for you while someone smarter explains it.
The hook here being - "You require their superior decision making process to examine this new opportunity for you..."
Two dozen mlm companies have used this approach in the past and two dozen or more will use it in the future. At its basic core - this appeal to the intellect of a friend was perhaps the earliest form of social network marketing.
Today, however the landscape has changed. Everyone and their lost brother now knows that social networks generally refers to MySpace, Facebook, Bebo, Orkut and others like them.
What has changed is that within the past 12 months there has been a growing awareness that the 2-300 Million plus users in these networks buy foods, materials, spend on entertainment etc., just like those not in the networks. This growing awareness has prompted any number of well armed groups to attempt to commercially crack open this high net worth, generally well educated consumer group.
The early efforts have been awkward and clumsy with many reporting after having spent large amounts of money that it just couldn't be done due to the non-commercial orientation of those in the social networks.
I know this not to be true, since I pulled half million from Facebook last year and I know of others who claim to have done even more.
Come on back and read more on how social network marketing can be done successfully.