Online video distribution has been around for quite a while now. You are probably already familiar with websites such as YouTube, undoubtedly the most popular and highly visited video sharing websites out there. While for a long time these sites have been used primarily for entertainment purposes and for people to share their videos for humor and entertainment, they also extremely effective marketing tools.
Generally, YouTube is the only one worth considering since it has a vast number of visitors, it is free to use up to a certain level and you will get more exposure than you can get in any other way. Consider, by contrast advertising on the television itself. This is extremely expensive and something that is ultimately only restricted to major companies. The vast majority of businesses couldn't even consider this.
While of course you do get even more exposure in that way, online video distribution is a great alternative and the fact that it is free makes is an absolute no-brainer. YouTube has millions of visitors every week so you can be sure that providing you market your video correctly, it will give you a tremendous boost to your advertising campaigns.
However, it is important to make sure that you make the correct video. Bear in mind the potential customers prefer to see a human face rather than just read something on the Internet. It should also not be excessively promotional and should offer some useful information for free.
You need to leave your potential customers with a bit of a cliff-hanger. They need to have an idea of what they are in store for if they go to your website after having seen your video. They need to be impressed by your information and so to do this, you need to offer something useful instead of just plain advertising or telling people what they obviously know already.
The whole point of video distribution on the internet is to get people to watch your video and then to click the link to your website which is provided in your profile on the video sharing website in question. As far as traffic is concerned, getting people to see your YouTube video will take a little bit of time to build up a large number of viewers. As it gets more ratings, it will get more views. Since YouTube is one of the most popular web site and the world already, your potential viewers are already there and you just have to get them to look at your video by making it interesting.
There is absolutely no reason not to do this since not only is it free, but it is by far one of the most effective ways of advertising on the internet.
No comments:
Post a Comment