One of the greatest new Marketing tools I have been using for a few months now is Online Audio Advertising. It is THE Audio Marketing for your online business. I absolutely love it. The results are great. It is so powerful! It's a shame not many online marketers are utilizing this method. It is so simple folks. During my learning curve with all of this, I learned 4 things you need to know. Please allow me to share them with you.
1. Software Needed
You need a computer. You need a piece of software. Depending on the platform you are using, you could either use CamTasia, or Quicktime. I am a MAC user and love using the Quicktime Pro version. If you are low on budget, there are plenty of freeware products out there that will do the job as well. Just search for voice recording software. There is no need for an expensive, professional studio or whatsoever. Like I said, online audio advertising is a peace of cake.
2. Crisp & Clear
When having recorded your message, ensure that the sound is of great quality. It has to be very crisp and clear. The message you are broadcasting to your people has to be pleasant to the ears and easy to understand. Make sure there are no background noises, drop-outs, static or any other alien noises that make your eardrums bleed. If you fail to check on these things, you could really do some serious damage to your business and your reputation. A first impression is made within the first 3 seconds. Keep that in mind!
3. Connect Personal
Another very important aspect of Audio Marketing for your online business is, to make the message personal. Connect with them on a personal level. I always use my own voice. I very much recommend you use your own voice. It establishes a rapport, trust and honesty. Besides advertising your business and products, Online Audio advertising is also a great way to brand yourself, all at the same time. I can understand if, at first, you don't feel comfortable recording your own voice. Perhaps you could try and ask a friend or a family member to record the voice-over.
4. Let a Pro Do the Job
Just in case you are a little unsure about how to get the job done. You can always consider the idea of outsourcing. Check out some of the Freelance websites. There are so many professional audio experts offering their services. Be careful though but, upon finding a good one, you can be sure of a good quality online audio advertising message. A great piece of audio marketing for your online business
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