For many men, shaving is something they don't really have to think seriously about. They see facial hair, they grab their trusty razor, maybe put some shaving cream on their face for a while, scrape away with their razor, wash everything off afterward, and off they go. Shaving is not an activity that they think twice about, and they certainly don't think about looking closely at the equipment they use and the substances they apply on their face and think, "Oh dear, this simply won't do." Shaving just becomes a basic, everyday activity that involves lopping off as much hair as possible without nicking yourself.
The founders of The Art of Shaving, Myriam Zaoui and Eric Malka, certainly weren't thinking along those lines. To them, shaving is not just about hair removal; it is a skin care ritual as well, which is why they developed plenty of products, from shaving brushes and razors to creams and oils, that elevate the very act of shaving. But it started not too long ago when Eric was looking for a soothing shaving oil for his sensitive skin, which Myriam was able to blend together. Today, The Art of Shaving serves many cities across many states, like California, Colorado, Florida, Ohio, and New York.
The Art of Shaving's accomplishments don't lie in its vast number of branches, but in its expertise in shaving matters, developing the 4 Elements of the Perfect Shave, which all work to give the shaver great skin: Prepare, which lets you soften your beard and prep your skin; Lather Up, using the best shaving creams and soaps to ensure a close shave; Shave, which reminds you to keep a light touch on the razor and to shave with the grain; and Moisturize, which involves using soothing balms and gels to revitalize the skin after the onslaught of the razor.
With its wide array of products, The Art of Shaving can definitely give you the best shave of your life, and good skin to boot.
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