Sunday, August 2, 2009

The Case Against Online Video Marketing

Is online video marketing all it's cracked up to be? Is it this great wonder that everyone MUST use in their sales letters and marketing materials? Do you REALLY need to start using it (starting yesterday) or you'll be behind the curve?
In my opinion, video is extremely groovy.
In fact, like Internet marketing pioneer Ken McCarthy said when I interviewed him for a book a couple years ago, sites like YouTube that offer instant video distribution have made video "the new paper."
And for some products/services it helps create MASSIVE sales.
But is it the marketing "messiah" some claim?
I don't think so.
It's more like special effects for movies. Yes, lots of people like it. Yes, it's sexy. And yes, it can make people "ooohh" and "aaahhh".
But brilliant video won't make a blockbuster sales pitch any more than special effects will make a blockbuster movie. Ironically, Peter Jackson (the director of the "Lord Of The Rings" movies) recently talked about this at the ComicCon.
And what he said can be applied to selling, too:

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